Since taking on the freelance copywriter role at Farfetch Black & White in August, I have had the pleasure of writing editor’s notes, brand bios and product descriptions for fashion’s most enticing brands, sold on the company’s partner websites.
I have been working closely with the E-commerce and Press departments at Manolo Blahnik since March this year on various projects including content writing for the new website (coming in September!) and content editing/proofreading for press materials developed for the recent boutique openings in Geneva and Burlington Arcade, London.
Since 2014, I have had the pleasure of writing product copy to accompany Charlotte Olympia’s glamorous and adventurous designs on www.charlotteolympia.com.
For four years and eighteen seasons with Christian Louboutin, I was responsible for all product copy in English and also proofread, translated from the French, and wrote content for internal training documents for both the shoe and leather goods departments. My role included quarterly visits to the Paris showroom for collection viewings.
“J'ai beaucoup aimé travailler avec Allison. Elle a toujours très bien compris nos briefs, nos attentes et a su parler notre langage. Le travail d'Allison a toujours fait l'unanimité aussi bien dans mon équipe, au siège, que dans les zones eCommerce.”
“I really enjoyed working with Allison. She always understood our briefs and expectations, and knew how to speak our language. Her work was consistently well received by my team at the HQ in Paris, as well by our global teams in Geneva, New York and Hong Kong.”
Emilie Rimeau de Thomasson, Content Manager, Christian Louboutin
“Allison worked from a very minimal briefing and in a quick turnaround during our busy holiday period. Her brand profiles were elegant and well-researched. She really nailed the Eden Being tone of voice.”
–Amandine Chaléat, E-commerce and Logistics Manager, Eden Being
As the holiday cover at Topshop between 2016-2017, I wrote product descriptions, category descriptions and other ad hoc copy under strict daily deadlines for ‘New In’ products, the Ivy Park line, and Topshop’s first-ever Runway to Retail edition of their in-house luxury line, Unique.
“It’s been a pleasure to work with you… Your Unique descriptions were genius!”
-Alison Taylor, Senior Digital Editor, Topshop